I’m Sandhya Indurkar, a data science leader working at the intersection of analytics, advertising, and product strategy. My work focuses on translating complex models into clear, actionable decisions.

For much of my early education, I believed I wasn’t good at math. I memorized formulas without understanding their purpose, and without context they felt abstract and disconnected. Years later, working in data and business, I began to see those same ideas shaping pricing strategy, risk decisions, growth forecasting, and advertising systems. The mathematics had not changed. The context had.

Through Math, Applied, I explore how foundational ideas influence real-world decisions. My interest in structure extends beyond data. I also write about food and culture, where experimentation, precision, and iteration take a different form. Whether in analytics or in the kitchen, I am drawn to understanding how things work and how they can be refined.